Movie synopsis Marvel's "Iron Man 3" pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Production
The production of the film is done Marvel studio. This was there 3rd installment in the Iron man 3 series.Marvel Studios, LLC[1] originally known as Marvel Films from 1993 to 1996, is an American television and motion picture studio based at the Walt Disney Studios in Burbank, California. The studio is a subsidiary of Marvel Entertainment, itself a wholly owned subsidiary of The Walt Disney Company since 2009.[3] Being a part of the Disney conglomerate, Marvel Studios works in conjunction with The Walt Disney Studios.
DirectionShane Black (born December 16, 1961) is an American screenwriter, director, producer and actor. He wrote such late 1980s and early 1990s action movie hits as Lethal Weapon (1987) and made his directorial debut with the film Kiss Kiss Bang Bang (2005). His acting credits include Predator (1987).In 2013, he co-wrote and directed Iron Man 3, which currently ranks as the sixth highest grossing film of all time worldwide.Shane Black was born and raised in Pittsburgh, Pennsylvania. His father was in the printing business. After living in the suburbs of Lower Burrell and Mount Lebanon, Pennsylvania his family moved to Fullerton, California during his years of high school. There he attended Sunny Hills High School and later attended UCLA where he majored in film and theater.
Screen Play
The screen play for the film was done by Drew Pearce and Shane Black.Drew is best known as creator of No Heroics, the cult hit [1] British TV comedy about off-duty superheroes for ITV2, and for writing the Marvel movie Iron Man 3.Shane Black described his take on the film as not being "two men in iron suits fighting each other," and more like a "Tom Clancy thriller," with Iron Man fighting real-world type villains. Drew Pearce added that they would avert magic and space. Both wanted the film to avoid scenes of pure exposition. Some elements from the comics were used even if in different connotations, such as making Rhodes wear Norman Osborn's Iron Patriot armor, and naming some characters with names from unrelated people in the Marvel Universe, such as Eric Savin and Jack Taggart.Now as you can see in the comic the character of the Iron man has a more comical sort of an attitude. This was what the both screenwriters were focusing on.Development
The development of Iron man 3 started taking place following the release of of iron ma 2.Paramount pictures had a conflict with The Walt Disney Company(Marvel Entertainment's new corporate parent) as Paramount pictures had distribution rights to certain Marvel properties.On October 18, 2010, The Walt Disney Studios agreed to pay Paramount at least $115 million for the worldwide distribution rights to Iron Man 3 and The Avengers. Disney, Marvel, and Paramount announced a May 3, 2013 release date for Iron Man 3.Jon Favreau said in December 2010 that he would not direct Iron Man 3, opting to direct Magic Kingdom instead. Shane black however entered in final negotiations for screenplay and direction so in the end it was announced that Black would have co-writer Drew Pearce, who Marvel had originally hired for a Runaways script, work with him.
Pre-Production
In September 2011, Marvel Studios reached an agreement to shoot the film primarily out of EUE/Screen Gems Studios in Wilmington, North Carolina. Michigan was also in contention to land the production, but the Michigan Film Office could not match North Carolina's tax incentives. In April 2012, Ben Kingsley entered into negotiations to play a villain in Iron Man 3. The film's fake working title was revealed to be Caged Heat, and Marvel Studios worked with the Tona B. Dahlquist Casting company to hire extras in the North Carolina area. The Walt Disney Company China, Marvel Studios and DMG Entertainment announced an agreement to co-produce Iron Man 3 in China. DMG partly financed, produced in China with Marvel, and handled co-production matters. DMG also distributed the film in China in tandem with Disney
Filming
Filming began in Wilmington, North Carolina on May 23, 2012 at EUE/Screen Gems Studios. Cinematographer John Toll opted to for the first time in his career work with digital cameras, as he found them more convenient for a visual effects-heavy production. Toll shot the film primarily on the Arri Alexa camera. From June 4 through June 6, 2012, filming took place in Cary, North Carolina at the Epic Games headquarters and SAS Institute,The Port of Wilmington served as a location for the oil tanker in the climactic battle, along with a soundstage recreation of the dock. The crumbling house itself was filmed in a hydraulic-powered giubo platform that could bend and split into two pieces. All the interior footage had practical effects, including debris and explosions, with computer graphics used only to add exteriors and Iron Man's armor.From July 19 to August 1, 2012, filming took place on Oak Island, North Carolina, to "film aerial drops over the Atlantic Ocean. They were done for the scene where Iron Man rescues the people falling from the Air Force One over Miami, which were originally envisioned done with green screen effects, but were changed to using actual skydivers as second unit director Brian Smrz knew the Red Bull skydiving team
Cast and crew began arriving in Florida on October 1, to shoot scenes on Dania Beach and around South Florida. That same day, Downey returned to the set after his ankle injury. In early October, scenes were shot at a replica of the Malibu restaurant Neptune's Net, and filming took place on location at the Vizcaya Museum and Gardens. Scenes were shot during the daytime inside the Miami Beach Resort at Miami Beach on October 10 and 11. The production returned to Wilmington in mid-October for additional filming.On November 1, scenes were shot at the Vizcaya Museum and Gardens. Filming in the United States wrapped on November 7 in Wilmington.
Filming began in Beijing, China on December 10. Filming was scheduled to wrap a week later on December 17, 2012.The China filming did not include the main cast and crew. In January 2013, it was reported that a film crew led by Shane Black would begin location scouting in Hyderabad, India and Bengaluru, India between January 20 and 24. Also in January, Cheadle confirmed that reshooting was taking place in Manhattan Beach.
Post Production
Chris Townsend served as visual effects supervisor for the film, which featured over 2,000 visual effects shots and was worked on by 17 studios, including Weta Digital, Digital Domain, Scanline VFX, Trixter, Framestore, Luma Pictures, Fuel VFX, Cantina Creative, Cinesite, The Embassy Visual Effects, Lola, Capital T, Prologue and Rise FX.Digital Domain, Scanline VFX and Trixter each worked on separate shots featuring the Mark 42 armor, working with different digital models. The studios shared some of their files to ensure consistency between the shots. For the Mark 42 and Iron Patriot armors, Legacy Effects constructed partial suits that were worn on set. Townsend explained that "Invariably we'd shoot a soft-suit with Robert then we'd also put tracking markers on his trousers. He would also wear lifts in his shoes or be up in a box so he'd be the correct height—Iron Man is 6'5". During shooting we used multiple witness cams, Canon C300s, and we had two or three running whenever there was an Iron Man or Extremis character." The artists studied time lapse photography of decaying fruit and vegetables and actual phenomena such as the aurora borealis as reference for the effect of the glowing Extremis characters.A total of three hours and 15 minutes of footage were shot before editing, where it was brought down to 130 minutes (119 without the credits), marking the longest stand-alone Iron Man film.Post-production also had a 3D conversion and a digital remaster for the IMAX release. Todd-AO mixed the sound in Dolby Atmos to enhance the immersive experience.
Music
In October 2012, Brian Tyler signed on to score the film. According to Tyler, he was approached more for his "thematic" scores such as The Greatest Game Ever Played, Annapolis and Partition rather than his "modern" action scores such as The Fast and Furious films, with Kevin Feige asking a theme that was recognizable and featured those dramatic tones.To employ the "deeply thematic component with a strong melody," the score employs mostly orchestra sounds. The main theme for Iron Man focuses on horns and trumpets, to be "both a march and anthem.as Tyler felt it should enhance an spiritual side for having a "technology so advanced that nears magic." Echoing the Mandarin's amalgamated personality, his theme was religious music "that borrows from many cultures," from "Monastic, Gothic, and Christian chants to music from the Middle-East." The score was recorded with the London Philharmonic Orchestra atAbbey Road Studios. Tyler is the third primary composer to score an Iron Man film, following Ramin Djawadi of Iron Man and John Debney of Iron Man 2.
Along with Tyler's soundtrack album, Hollywood Records released a concept album inspired by the film, Heroes Fall. It features twelve original alternative rock andindie rock songs, with only one appearing in the film itself, Awolnation's "Some Kind of Joke."
Awards
| Awards | |||||
|---|---|---|---|---|---|
| Association | Date of ceremony | Category | Recipients and nominees | Result | |
| Golden Trailer Awards | May 5, 2013 | Best in Show | Iron Man 3 "Not Afraid" | Won | |
| Summer 2013 Blockbuster Trailer | Iron Man 3 "Not Afraid" | Won | |||
| Best Action | Iron Man 3 "Not Afraid" | Nominated | |||
| Best Sound Editing | Iron Man 3 "Not Afraid" | Nominated | |||
| Best Summer Blockbuster 2013 TV Spot | Iron Man 3 "Escape" | Nominated | |||
| BMI Film & TV Awards | May 15, 2013 | Film Music | Brian Tyler | Won | |
| Teen Choice Awards | August 11, 2013 | Choice Movie: Action | Iron Man 3 | Won | |
| Choice Movie Actor: Action | Robert Downey, Jr. | Won | |||
| Choice Movie Actress: Action | Gwyneth Paltrow | Nominated | |||
| Choice Movie: Sci-Fi/Fantasy | Iron Man 3 | Nominated | |||
| Choice Movie Actor: Sci-Fi/Fantasy | Robert Downey, Jr. | Nominated | |||
| Choice Movie Actress: Sci-Fi/Fantasy | Gwyneth Paltrow | Nominated | |||
| Choice Movie: Villain | Ben Kingsley | Nominated | |||
| Choice Movie: Chemistry | Don Cheadle and Robert Downey, Jr. | Nominated | |||
| People's Choice Awards | January 8, 2014 | Favorite Movie | Iron Man 3 | Won | |
| Favorite Movie Actor | Robert Downey, Jr. | Nominated | |||
| Favorite Movie Actress | Gwyneth Paltrow | Nominated | |||
| Favorite Movie Duo | Robert Downey, Jr. and Gwyneth Paltrow | Nominated | |||
| Favorite Action Movie | Iron Man 3 | Won | |||
| Favorite Action Movie Star | Robert Downey, Jr. | Won | |||
| Golden Tomato Awards | January 9, 2014 | Best Comic Book Film | Won | ||
| Critics' Choice Movie Awards | January 16, 2014 | Best Visual Effects | Nominated | ||
| Best Action Film | Nominated | ||||
| Best Actor in an Action Movie | Robert Downey Jr. | Nominated | |||
| Best Actress in an Action Movie | Gwyneth Paltrow | Nominated | |||
| Visual Effects Society Awards | February 12, 2014 | Outstanding Visual Effects in an Effects Driven Feature Motion Picture | Christopher Townsend, Mark Soper, Guy Williams andBryan Grill | Nominated | |
| Outstanding Created Environment in a Live Action Feature Motion Picture | John Stevenson‐Galvin, Greg Notzelman, Paul Harris and Justin Stockton (for Shipyard) | Nominated | |||
| Outstanding Virtual Cinematography in a Live Action Feature Motion Picture | Mark Smith, Aaron Gilman, Thelvin Cabezas and Gerardo Ramirez | Nominated | |||
| Outstanding Compositing in a Feature Motion Picture | Michael Maloney, Francis Puthanangadi,Justin Van Der Lek, Howard Cabalfin (for Barrel of Monkeys sequence) | Nominated | |||
| Outstanding Compositing in a Feature Motion Picture | Darren Poe, Stefano Trivelli, Josiah Howison and Zach Zaubi (for House Attack sequence) | Nominated | |||
| Motion Picture Sound Editors Golden Reel Awards | February 16, 2014 | Best Sound Editing: Sound Effects & Foley in a Feature Film | Mark Stoeckinger, Andrew DeCristofaro | Nominated | |
| Cinema Audio Society | February 22, 2014 | Outstanding Achievement in Sound Mixing - Motion Picture - Live Action | Jose Antonio Garcia, Michael Prestwood Smith, Michael Keller, Joel Iwataki, Gregory Steele and James Ashwill | Nominated | |
| Awards Circuit Community Awards | February 28, 2014 | Best Visual Effects | Christopher Townsend, Guy Williams, Erik Nash and Dan Sudick | Nominated | |
| Academy Awards | March 2, 2014 | Best Visual Effects | Christopher Townsend, Guy Williams, Erik Nash and Dan Sudick | Nominated | |
| Kids' Choice Awards | March 29, 2014 | Favorite Movie | Iron Man 3 | Nominated | |
| Favorite Male Buttkicker | Robert Downey, Jr. | Won | |||
| Favorite Movie Actor | Robert Downey, Jr. | Nominated | |||
| Location Managers Guild of America | March 29, 2014 | Outstanding Achievement by a Location Professional – Feature Film | Ilt Jones | Won | |
| Saturn Awards | June 26, 2014 | Best Comic-to-Film Motion Picture | Iron Man 3 | Won | |
| Best Actor | Robert Downey, Jr. | Won | |||
| Best Supporting Actor | Ben Kingsley | Won | |||
| Best Performance by a Younger Actor | Ty Simpkins | Nominated | |||
| Best Music | Brian Tyler | Nominated | |||
Marketing
In July 2012, at the San Diego Comic-Con International, a new Iron Man armor from the movie, the Mark XLII, was on display on the convention floor, along with the Marks I-VII from the first two Iron Man movies and The Avengers. A panel was held, during which Shane Black, Robert Downey, Jr., Don Cheadle, Jon Favreau and Kevin Feige discussed making the film, and several minutes of footage from the movie were shown.On March 25, 2013, Marvel and Disney revealed on the official Iron Man Facebook page, "Iron Man 3: Armor Unlock," to reveal suits Stark has made before the events of the film. In January 2013, Marvel Comics released a two-issue comic book prelude by writers Christos Gage and Will Corona Pilgrim with art by Steve Kurth and Drew Geraci. The story set between the second and third Iron Man films centers on War Machine, revealing why he was absent during the battle in New York of The Avengers.Like with the first two films, Audi again provided product placement with various vehicles. Oracle also returned from Iron Man 2, showcasing both the Oracle Cloud and the Oracle Exadata server.Verizon FiOS and TCL's flat panel televisions and Alcatel One Touch smartphones are also featured in the film, and the Chinese cut also shows a Zoomlion crane and Yili milk. Promotional deals were arranged with Subway and the Schwan Food Company, and tie-ins included Lego sets, Hasbro action figures, and a mobile phone game by Gameloft.Disney also promoted the film at its domestic theme parks. Disneyland's Innoventions attraction received a Stark Industries exhibit beginning April 13, and Monorail Black of the Walt Disney World Monorail System was given an exterior Iron Man scheme. Most movies will typically create accounts on three of the big social networks, Facebook, Twitter and YouTube. Or they will use the accounts of the studios to do the advertising on their behalf.
The Iron Man Page is a highly successful example of using Facebook for marketing. Every photo, video and article is of interest to its fans and much of it results in thousands of Likes and multiple discussions.
The most notable use of Facebook however came right at the start of Iron Man 3’s marketing campaign before even the teaser trailer was out. (A teaser trailer is just a shortened version of the full trailer.)
The Iron Man Page posted a “fan power” app. The aim of the game was to get as many people to Like the Page to “re-charge” the Iron Man suit. Once the suit reached 100% an exclusive sneak peek of the film would be released.
The clip was a mere 17 seconds and acted as a way to announce the premier of the trailer. So really it was an advert to the advert and no matter how you feel about that, it worked! The Likes came in thick and fast because everyone wanted to see this exclusive footage.
The hashtags #IronMan3 and #IronMan3Live were described by the presenters. Using these hashtags is an incredibly easy way to get fans talking as the events unfold. This is the best part about Twitter, that even when you’re stuck at home, you suddenly feel a part of something.
Also part of the conversation was the official Twitter account @Iron_Man. Though typically the account posts around 2-5 times a day, they took full advantage of the premiere and posted about 15-20 times during the event. Proof that timing is everything.
While writing a high number of posts everyday might seem like spam, fans will forgive you if it’s for a special occasion. Marketing was further done as Iron man's 3 teaser trailers, Trailers were posted on youtube a site where everyone can watch thousands of videos for free.
Distribution
Iron Man 3 was distributed worldwide by Walt Disney Studios Motion Pictures with the exception of China, where it was released by DMG Entertainment, and Germany and Austria, where it was released by Tele München Group. The Chinese version of the film offers specially prepared bonus footage made exclusively for the Chinese audience. This version features a four-minute longer cut of the film, with a scene showing Dr. Wu on the phone with Iron Man visible on a television screen behind him, as well as a longer scene of Dr. Wu operating on Stark. The extra material also features product placement of different Chinese products.The film's premiere happened at Le Grand Rex in Paris, on April 14, 2013, with Robert Downey, Jr. and Gwyneth Paltrow in attendance. While the UK premiere of the film was originally set for April 17, the funeral of former British Prime Minister Margaret Thatcher taking place in that date made the event be pushed to the following day. Downey, Ben Kingsley and Rebecca Hall were present for the advance screening at London's Odeon Leicester Square.The El Capitan Theatre in Los Angeles hosted the United States premiere of Iron Man 3 on April 24. The film opened in 46 countries through April 22–24, with the United States release, in 4,253 screens, happening one week later.IMAX screenings began on April 25, 2013 internationally and May 3 in the United States. The film was shown in the 4DX format, featuring strobe lights, tilting seats, blowing wind and fog and odor effects in selected countries.In Japan, the technology opened its first room at the Korona World theatre in Nagoya, Japan with the release of the film.Box OfficeIron Man 3 grossed $409 million in North America and $806.4 million in other countries for a worldwide total of $1.2 billion. Worldwide, it is the sixth highest-grossing film, the second highest-grossing 2013 film, the second-highest-grossing film of the Marvel Cinematic Universe (behind Marvel's The Avengers), the highest-grossing film of the Iron Man film series, the third-highest-grossing film distributed by Disney and the highest-grossing threequel. It achieved the sixth-largest worldwide opening weekend with $372.5 million. On the weekend of May 3–5, 2013, the film set a record for the largest worldwide weekend in IMAX with $28.6 million. On its 23rd day in theaters, Iron Man 3 became the sixth Disney film and the 16th film overall to reach $1 billion. It is the first Iron Man film to gross over $1 billion, the second Marvel film to do so after The Avengers,and the fourth-fastest film to reach the milestone. As part of the earlier distribution agreement made with Disney in 2010, Paramount Pictures received 9% of the box office gross generated by Iron Man 3.
Marvel Studios
Marvel Studios, LLC originally known as Marvel Films from 1993 to 1996, is an American television and motion picture studio based at the Walt Disney Studios in Burbank, California. The studio is a subsidiary of Marvel Entertainment, itself a wholly owned subsidiary of The Walt Disney Company since 2009. Being a part of the Disney conglomerate, Marvel Studios works in conjunction with The Walt Disney Studios, another Disney unit, for distribution and marketing. For financial reporting purposes, Marvel Studios is reported as a part of Disney's Studio Entertainment segment.
Marvel Studios includes numerous units and joint ventures, both operating and defunct: Marvel Television, Marvel Animation, Marvel Music, MVL Productions LLC, and MLG Productions. Among the many animated, television, feature film and music releases, the studio has been involved in three Marvel-character film franchises to have exceeded one billion dollars in North American revenue: the X-Men, Spider-Man, and Marvel Cinematic Universe multi-film franchises, with X-Men and Spider-Man licensed out to 20th Century Fox and Sony Pictures respectively. Marvel Studios' films are distributed by Walt Disney Studios Motion Pictures, Universal Pictures for the Hulk films,and by Columbia Pictures for the future Spider-Man film, being released on July 28, 2017.The Walt Disney Studios
The Walt Disney Studios is an American film studio, one of the five major businesses of The Walt Disney Company and the main component of its Studio Entertainment segment. The studio, best known for its multi-faceted film division, which is one of Hollywood's major film studios, is based at the eponymous Walt Disney Studios in Burbank, California.
| Studio units | ||||
|---|---|---|---|---|
| Walt Disney Motion Pictures Group | Disney Music Group | Disney Theatrical Group | Disney Studio Services | Special Events Group |
| Walt Disney Pictures Walt Disney Animation Studios(DisneyToon Studios) Pixar Animation Studios Disneynature Lucasfilm Distribution Walt Disney Studios Motion Pictures(Touchstone Pictures) Walt Disney Studios Home Entertainment | Walt Disney Records Hollywood Records Disney Music Publishing | Disney Theatrical Productions Disney on Broadway Disney on Ice Disney Live! | Studio Production Services Walt Disney Studios (Burbank) Golden Oak Ranch The Prospect Studios Disney Digital Studio Services | The Muppets Studio |
