Parent Company: Parent company is the company which finances and gains from the profits of the other small companies they own. The main policymakers is the parent company such as The Time Warner company owning CNN, CW and HBO

Horizontal Integration: Horizontal integration means the idea of owning different media outlets. This system is considered to be very productive. since it requires minor formatting and changing to be used on other media outlets such as newspaper radio,magazines and television.

Subsidiary: A Subsidiary is a company that is partly or completely owned by another country that holds a controlling interest in the subsidiary company such as how The Walt Disney Company owns ESPN and the ABC entertainment group

Synergy: Synergy is to promote or advertise the product through various media conglomerate. through video games sound tracks etc such as how The Walt Disney company gave permission to firms to use their cartoon character Mickey Mouse on products so they could market it.

Cross Promotion: Cross promotion is when the customers of one product are targeted with the promotion of a related product. Such as how Oprah Winfrey promotes  about her books, Magazine and website on television 

Conglomerate: A media conglomerate is a company that owns large numbers of companies in various mass media  such as television, radio and publishing such as the Time Warner company

Institutions: Institutions are companies which produce media texts, videos , soundtracks such as Sony, The Walt Disney Company


Independent Films: An independent film/Studios is a production resulting in a film/song etc that is produced mostly or completely outside of the major film studio system. In addition to being produced and distributed by independent entertainment companies, independent films/songs or any media texts are also produced and/or distributed by subsidiaries of major studios

Viral Marketing: Viral marketing is the sort of the marketing which is done on social media. sites such as facebook, Making facebook pages of the product that the individual is going to market and using other social network sites for marketing such as twitter

Digital Technology: Talking about the digital technology. The digital technology has gotten advance as the years have passed at first it just used be a camera and silent films, Tv shows were used example such as how Charlie Chaplan got famous because of his silent plays. Now the Digital technology is advanced, Cameras which have mics now. with high definition video quality. Software's that can transform actors into superheros example Man of steel.

Digital Distribution:  Distribution of films or any media texts was done through tapes cassettes and all but sonce the advancement in technology its done in CDs DVDs blue Ray disks USBs and what not